In true 'Pimp my Ride' style, you can now customize your very own FLAKES designer chairs and tables straight from the manufacturers, courtesy of an ingenious 3D web tool.
The idea is the brainchild of leading Danish architectural practice schmidt hammer lassen and Finnish furniture manufacturer Piiroinen, who together dreamed up the idea of allowing private customers to create their own unique designer furniture.
Tables and chairs from the FLAKES design series can now be personalised with customers' photographs or other graphic designs. A 3D web tool enables customers to visualise the end result on screen before ordering the product.
The result is a unique piece of Scandinavian designer furniture, and the possibilities are endless.
"The overall design of the FLAKES series is naturally fixed, but now customers will have the opportunity to choose their own bespoke graphics. This opens the way for a whole new approach to design, with exciting implications for creative home-owners and businesses keen to extend their branding in imaginative ways" says Lars Vejen, design manager at SHL Design.
FLAKES was created by the Danish design team and developed in connection with the interior decoration of the modern Danish art museum, ARoS.
The chair, which received the prestigious Red Dot Award, is made of fibreglass. This makes it possible to create a very slender fibreglass shell - a thin flake, which gives the chair its name.
You can design your own FLAKES chair or table at the Piiroinen website: http://www.flakes-piiroinen.com/
The price of the stackable FLAKES chair, in chrome and with arm rests, is €479, plus a one-off charge of €180 for the motif. The chair is available in several different versions, and both with and without arm rests. In the UK, the series is distributed by the importers Coexistence, Knoll International and Tangram.
About Schmidt hammer lassen
Danish architects schmidt hammer lassen has for more than 20 years enjoyed a reputation as one of Scandinavia's leading, award-winning architectural practices. The practice's head office is located in Aarhus, Denmark with branch offices in Copenhagen, Oslo and London.
schmidt hammer lassen also has a growing international presence, with a range of high-profile projects in Europe, China and the Middle East. The practice has a distinguished track record as designers of high-profile cultural buildings, such as art galleries, educational complexes and libraries. Notable amongst these is the practice's acclaimed design for the Royal Danish Library which enjoys landmark status in the Danish capital.
schmidt hammer lassen recently won a prestigious international competition to design a new library complex for the University of Aberdeen. schmidt hammer lassen's portfolio includes sports centres, corporate headquarters,large-scale retail and housing schemes as well as interior and product design. New projects include Norway's largest technical college - the Thor Heyerdal school in Larvik, Amazone Court in Prague and an urban quarter for Chongqing, China.
Visit schmidt hammer lassen at www.shl.dk
For more information please contact:
Robert Torday/ Gemma Wood
T: 0207 392 1986 / 0207 392 1982
M: 0771 4242910 / 0775 1187175
E: Robert.Torday@ing-media.com/ gemma@ing-media.com
Retailer info:
Coexistence
288 Upper Street
London N1 2TZ
T: 020 7354 8817
F: 020 7354 9610
salesmanager@coexistence.co.uk
Knoll International
1 Lindsey Street
East Market
Smithfield
London EC1A 9PQ
T: 020 7236 6655
F: 020 7248 1744
Tangram
33/37 Jeffrey Street
Edinburgh
EH1 1DH
T: 0131 556 6551
F: 0131 556 4290