North America's leading live entertainment experience company, The Sudden Impact! Entertainment Company has teamed up with UK communications agency, ING MEDIA to spearhead its growth across Europe.
The London-based communications agency will identify new business opportunities and facilitate partnerships with tourist venues & attractions and amusement parks which want to leverage extra revenue from live entertainment experiences.
Sudden Impact! was formed in 1992 by Lynton V. Harris, who had built a reputation as one of Australia's leading entertainment entrepreneurs. His move to the USA was an immediate success with the groundbreaking MADISON SCARE GARDEN! Halloween show which attracted over 250,000 visitors over a four year run.
Sudden Impact! produces live entertainment experience shows inspired by popular films and entertainment programmes such as FOX TV drama Prison Break. Sudden Impact!'s broad portfolio of live theatrical experiences have captivated audiences worldwide, using actors and special effects to transport them to the chilling world of its characters. The introduction of these experiences has generated higher foot-fall and subsequent revenues for its hosts, with Prison Break LIVE! growing Luna Park Melbourne's regular attendance by some 30% in the 2006/07 season. Such a success that the company is returning to Luna Park with Lara Croft:Tomb Raider LIVE! for the 2007/08 season.
The company has received international acclaim for enhancing attractions in the US, Australia and Asia with its studio productions. Sudden Impact! also specialises in bespoke experiences for historical landmarks, like Warwick Castle in the UK, creating shows that bring their scary history to life.
Lynton V. Harris, Chairman, CEO and founder of Sudden Impact!, commented "Scared is the new happy! It's a universal emotion across the world and only a live experience can give you that really freaky feeling. We have had fantastic fun. We have scared over 350,000 visitors at Warwick Castle with our show Warwick Ghosts Alive! and we want to do more of it. Partnering with ING MEDIA is an ideal way of us finding opportunities and promoting Sudden Impact! across Europe."
Leanne Tritton, Managing Director of ING MEDIA, said "Sudden Impact! Entertainment is one of the most successful and fast growing live attractions companies in the world and this is a perfect opportunity for ING MEDIA. This is a partnership that really plays to our strengths as an entrepreneurial communications company. We have a great love and knowledge of entertainment brands and a huge respect for Lynton and his team at Sudden Impact!, so we are really looking forward to having a hands on role in growing the company."
ENDS
Press Contacts:
Tracey Milham tracey@ing-media.com +44 20 73921992 / +44 7951 789 938
Rosa Vaquero rosa@ing-media.com +44 20 7392 1994 / +44 7724 221 179
About The Sudden Impact! Entertainment Company
The Sudden Impact! Entertainment Company is recognised as the leading worldwide producer of live, scary, interactive entertainment based on Hollywood blockbuster films and television shows. The Sudden Impact! Entertainment Company produces film, television, live arena and stadium shows, permanent location-based entertainment attractions, and worldwide tours of live theatrical attractions.
Previous successes include The Mummy LIVE!; Lara Croft Tomb Raider LIVE!; Universal Studios Monsters ALIVE! and its most recent project Prison Break LIVE! - based on the international hit Fox TV series. Its actor training programme, 'Scare School', has now been adapted into an independent television series.
The company's first venture in the UK was back in 2002, when haunted walks The Freezer and Freakshow 3D thrilled visitors at Thorpe Park. Attractions by Sudden Impact! currently available in the Isles include the phantasmagorical Ghosts Alive! at Warwick Castle and the well established Chamber LIVE!, still scaring visitors to the Madame Tussaud's Wax Museum in London.
Sudden Impact! operates globally and has an impressive history of major blue-chip partnerships with entertainment brands including Universal Studios, Madison Square Garden, Madame Tussaud's, Australia's Dreamworld, Paramount Studios and Twentieth Century Fox Television.
List of attractions by Sudden Impact!
Prison Break LIVE! - Worldwide www.prisonbreaklive.com
NIGHTMARES Xtreme Scream Park - Philadelphia
Universal Studios Monsters ALIVE! - Las Vegas
Madison SCARE Garden - New York
The FRIGHT House - Washington DC
The Mummy LIVE! - New York
The Mummy Returns LIVE! - Hong Kong, Singapore, Australia
The Scorpion King LIVE! - Hong Kong
The Van Helsing Experience LIVE! - New York, Philadelphia
Lara Croft: Tomb Raider LIVE! - Australia
Warwick Ghosts ALIVE! - Warwick Castle, UK
Serial Killers LIVE! - London
SCREAM! - Amsterdam
The Chamber of Horrors LIVE! - London, New York, Amsterdam, Las Vegas
Madame Tussaud's - Shanghai (May 2007)
About ING MEDIA
Communications agency, ING MEDIA, was formed in 1999 to help build corporate profiles by devising and implementing strategies that give clients authoritative, unique and memorable voices in the media. Focusing on media, retail, food and drink, retail, professional services, regeneration and architecture, ING MEDIA has a philosophy of delivering incisive, creative and pragmatic solutions to meet our clients' communications challenges.
ING MEDIA employs senior communications professionals who fundamentally believe in the power of communications to build businesses.
The individuals in the company have varied communications and life experience backgrounds. In addition to the core team, we have created a network of specialists in stakeholder communications, media planning, design, presentation skills and event management.
ING MEDIA employs six key criteria of success: strategy, creativity, client relationship, client support, pro-activity and delivery.