Mobile retailing specialist FoneStarz Media Group has launched kazzip, its first direct to consumer (D2C) mobile offering. Having experienced significant success with its on-portal strategy, FoneStarz is one of the first mobile content providers to take its off-portal offering to market.
Initially available to consumers in Germany, the United Kingdom and the United States, the D2C platform will go beyond the 'walled garden' to offer end-users a range of bespoke mobile infotainment services which includes images, animations, videos and tones. In a market analysts suggest is already worth $5billion, the kazzip service has already attracted interest from major brands looking to partner with a mobile imaging specialist.
Dave Moreau, chief executive officer FoneStarz Media, "The launch of kazzip is a significant and exciting step for FoneStarz. In the last seven years we have built FoneStarz into a successful global content provider and we now have the infrastructure and expertise to launch this standalone service. As the significance of the potential revenue streams in this market become clear, there will be an influx of direct to consumer launches, but we feel we are in the ideal situation to establish ourselves as one of the leaders in this dynamic marketplace".
FoneStarz distributes and manages content in 25 countries across Europe, Asia, Australasia and the Americas and sold more than 8 million items of mobile content in the first six months of this year. Listing high profile companies such as Manchester United, Warner Bros and McLaren among its clients, FoneStarz is currently expanding its core specialties by moving into the mobile search and advanced video markets.
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About FoneStarz Media Group Ltd
FoneStarz Media Group hosts, manages and retails wallpapers, animations, short-form video, personalisation products, audio and editorial services across 42 channels in 25 territories. Recognised globally as a leader in the mobile content industry, FoneStarz exclusively manages these products on the portals of a number of major mobile network operators.
The in-house team of video and graphic experts, along with publishing and retailing specialists, make this a unique mobile publishing house. The company's industry-leading content management system allows the dynamic publishing and mobile web retailing from its portfolio of more than 130 licensed content owners.
FoneStarz is currently working with global media brands including Manchester United, Warner Bros, Emap, Fox, National Geographic, IPC and Universal Music. In 2007 FoneStarz was appointed by Lime Pictures to exclusively deliver mobile TV content of the popular UK soap Hollyoaks into the Australian market via Vodafone. This unique offering was designed to market the programme to its target audience in Australia as a tool for creating interest before the programme is rolled-out on to traditional broadcast platforms.