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Family safety suite protects children from online threats
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Leading Internet Service Provider Madasafish today launched a new family protection application to give parents more control over their children's Internet use. Madasafish Parental Control helps to address the risks of exposure to inappropriate material online by allowing parents to create safe Internet zones with customisable website blocking, tailored to fit individual family members.

The service features a web-based Parental Control Centre, which acts as a dashboard for all the advanced security and protection features. This can be accessed by authorised users over any Internet connection, so that checks or changes can be made even if parents are away from home. The easy-to-use service requires no technical expertise and can not be uninstalled by the kids. To combat the threat of sexual predators and online bullying, Madasafish Parental Control also enables parents to record all instant messaging conversations.

As an increasing number of households now use multiple computers over a network, Madasafish Parental Control can be installed on up to three computers in the home, protecting all the family, all the time. The application can also be used to set the time when each child is allowed to use the internet, avoiding heated arguments over whose turn it is to go online.

Matthew Henton, Head of Marketing, Madasafish said, "It is impossible to put too much emphasis on online safety and family security; the threat of offensive material, online bullying and sexual predators is well-known. Madasafish is committed to making the internet a safe and enjoyable place, and this application is designed with family safety as the top priority. This new service puts parents in control over what sites and content are accessible, and allows them to take a more active part in helping their children to get the best out of the 'net."

Madasafish customers can try the service for free on a 30 day trial, with a regular price of just £1.99 a month. The service is available at: http://www.madasafish.com/parental-control

Press Contacts
For all press enquiries please contact:
Lewis Webb lewis@ing-media.com 020 7247 8334/07094 462 376
Seamus O'Keeffe seamus@ing-media.com 020 7247 8334/07763 414 447

Notes to Editors:
Madasafish is one of the UK's fastest growing Internet Service Providers and offers a full range of Internet packages. Whilst its ability to offer competitive pricing is important, there are other ideals which help to form Madasafish's unique approach. Its transparency and customer service ensure that users receive the best possible offering: there are no hidden contractual clauses, no migration fees and they endeavour to answer all queries within 24 hours by e-mail or through forums - which even CEO David Laurie gets involved in.

Madasafish is part of the Brightview Group, which since its inception in April 2001 has quickly grown into one of the UK's leading consumer Internet groups. Delivering speed, reliability, and above all simplicity to its customers, Brightview continues to make significant investments in technological innovation and customer care.

Accreditations:
The Internet Services Providers' Association (ISPA UK) is the UK's Trade Association for providers of Internet services. As a member of ISPA UK, Madasafish agrees to abide by the ISPA UK Code. This allegiance to the Code means that you can view the ISPA UK logo as a mark of commitment to good business practice.

Responsible Service Provision:
Madasafish subscribe to the Internet Watch Foundation (IWF). The IWF, in partnership with ISPs, telcos, mobile operators, software providers, police and government, works to minimise the availability of illegal Internet content, particularly child abuse images.
The Brightview Group is also responsible for writing WebMinder, a technological solution to some of the problems of illegal Internet content. It prevents access to a database of websites that have been identified by the Internet Watch Foundation as containing child abuse images.

Month of Press Release (2 digits): 
03
Year of Press Release (4 digits): 
2007